Insync Records isn't about the odds, it's about the need.
The Lord has called us alongside a handful of uniquely talented Christian artists to provide them a platform for their message. We meet their needs...and they meet the needs of thousands of people hungering for hope and inspiration. The market won't be "saturated" until every knee bows and every tongue confesses the Lordship of Christ.

Insync Records isn't about being famous, it's about being faithful.
We're not star-makers--we're co-workers. Our calling is to provide a platform for Christian artists--and to do it all with excellence. If fame and fortune is a by-product, then so be it. But without faithfulness to the call, it would all be as worthless as a clanging bell or crashing cymbal.

Insync Records isn't about a style, it's about a lifestyle.
Our artists have one thing in common: a profound passion for reaching people. We use pop, gospel, urban, instrumental, inspirational, adult contemporary, and even country music for our Kingdom. Sometimes, our audience is in the sanctuary; sometimes, they are in the streets. That's why we say Insync Records has MUSIC FOR EVERY HEART.

Insync Records isn't about hype, it's about synergy.
From the beginning, we have believed we can be successful if we simply work in sync with the Lord...thus, our name. We've tried not to make promises we couldn't keep, and to keep the ones we make. We are committed to our business being as profound a witness as our music.

Insync Records isn't about perfection, it's about excellence.
We've had our share of victories and defeats. Some of our biggest mistakes have become our most valuable lessons. When we succeed, it is because we love what God loves and do what God does. When we've failed, it's because we've gotten ahead of Him. Excellence happens when we bring our hearts, minds, and hands in sync with the Lord's.